Translate Australian road signs to lure Chinese travellers, says tourism minister

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The federal tourism minister, Richard Colbeck, has proposed translating road signs into Mandarin in an effort to capture more of the lucrative Chinese tourism market.

“With close to a million visitors from China coming to Australia, injecting $7.7bn into the economy annually and growing, we must do whatever we can to ensure they enjoy their experience and want to return,” he said.

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