Translate Australian road signs to lure Chinese travellers, says tourism minister

The federal tourism minister, Richard Colbeck, has proposed translating road signs into Mandarin in an effort to capture more of the lucrative Chinese tourism market.

“With close to a million visitors from China coming to Australia, injecting $7.7bn into the economy annually and growing, we must do whatever we can to ensure they enjoy their experience and want to return,” he said.

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